Converting anonymous in-store
purchase data into an
With Pairzon retail marketers have the power to boost revenue and improve ROI like never before
A retail marketing campaign that isn’t based on data-driven insights is like launching a rocket without first punching in the coordinates.
provides unparalleled measurement and audience segmentation capabilities, enabling physical retailers to optimize their marketing activities, drive revenue from previously-anonymous customers and significantly improve their ROI.
The platform seamlessly extracts and enriches first-party business data and turns it into comprehensive and granular audiences.
By tying data-sets back to real people and creating ‘single customer’ views across online and offline channels, Pairzon enables brands to continuously recognize their customers wherever they are, as they switch between digital and physical environments.
For each of these virtually infinite audiences, the platform enables marketers to predict the campaigns that will convert best – and promote the right product to the right person at the right time – boosting sales and turning Pairzon users into marketing superstar