Unify all first-party purchase data to gain a winning omnichannel marketing superpower

With Pairzon, retail marketers have the power to boost revenue and improve ROI like never before

A retail marketing campaign that isn’t based on data-driven insights is like launching a rocket without first punching in the coordinates.

Omnichannel Marketing ROI that includes all customer touchpoints, both online and offline
Omnichannel Marketing ROI that includes all customer touchpoints, both online and offline
AI-powered segmentation engine
AI-powered segmentation engine
Unified performance dashboard fed by real-time transactional data
Unified performance dashboard fed by real-time transactional data
Data enrichment that creates highly-optimized audience segments
Data enrichment that creates highly-optimized audience segments
Customizable Machine Learning models (RFM, LTV, basket analysis, abandoned cart)
Customizable Machine Learning models (RFM, LTV, basket analysis, abandoned cart)
Pairzon AI-powered data intelligence platform

provides unparalleled measurement and audience segmentation capabilities, enabling physical retailers to optimize their marketing activities, drive revenue from previously-anonymous customers and significantly improve their ROI.

 

 

The platform seamlessly extracts and enriches first-party business data and turns it into comprehensive and granular audiences.

By tying data-sets back to real people and creating ‘single customer’ views across online and offline channels, Pairzon enables brands to continuously recognize their customers wherever they are, as they switch between digital and physical environments.

 

Infinite audiences

For each of these virtually infinite audiences, the platform enables marketers to predict the campaigns that will convert best – and promote the right product to the right person at the right time – boosting sales and turning Pairzon users into marketing superstars

Harness data and predict outcomes with Pairzon (a retail marketer’s crystal ball!)
A customer data platform designed to help you optimize ad campaigns with omnichannel insights and next-level personalization capabilities.